YouTube has introduced that will probably be holding its third annual “YouTube Gadget Associate Summit” in Seoul, South Korea on April twenty third and twenty fourth, the place it’ll showcase its newest developments in maximizing viewer engagement, throughout numerous surfaces.

The occasion will embody a spread of product and consumer expertise overviews, together with technical walkthroughs, in addition to collaborative shows with machine and content material companions. YouTube says that it’ll additionally make some particular bulletins round upcoming modifications in alignment with rising developments.

The occasion will particularly concentrate on Related TV, and the rising use of YouTube on residence TV units.

As per YouTube:

“Related TV (CTV) stays the quickest rising platform for YouTube in a number of nations all over the world, with viewers consuming 1 billion hours on common of YouTube content material on their TVs daily. The worldwide Sensible Related TV market is projected to achieve $113 billion by 2026.”

With this in thoughts, the Gadget Associate Summit will supply new insights to assist YouTube companions faucet into this rising viewer section, with notes on what’s driving engagement, the place CTV utilization is rising, and what’s coming subsequent.

It might be an attention-grabbing showcase of YouTube’s newest improvements designed to lean into rising consumption developments. And whereas not all people will be capable of make it to South Korea to attend, YouTube may also host movies of all of the periods in a devoted mini-site.

YouTube has added a spread of CTV advert instruments and updates over the previous few years, with a purpose to assist drive the push in the direction of large display viewing, and it’s turning into an more and more helpful consideration for manufacturers, providing TV-like publicity with digital platform concentrating on.

The subsequent stage, then, might be price noting.

You may study extra about YouTube’s Gadget Associate Summit 2024 right here.