Excellent news for Social Media Right this moment readers, with the newest knowledge from LinkedIn exhibiting that “social media advertising and marketing” is among the most in-demand abilities for entrepreneurs in 2024.

LinkedIn’s newest report appears to be like at key trade developments, and areas of focus for CMOs, as a way to assist entrepreneurs refine their abilities, and enhance their standing for upcoming roles.

Apart from social media advertising and marketing, coding can also be in-demand, in addition to distant teamwork, search engine optimization, and knowledge evaluation. And whereas it’s not particularly listed as a talent, LinkedIn does additionally observe that familiarity with the rising array of generative AI instruments on provide is one other factor of curiosity to hiring managers.

So principally, maintain studying SMT for all the newest updates, and that ought to make it easier to stand out from the pack.

Try the infographic beneath, or learn LinkedIn’s full report right here.