Social Media

# Pinterest Checks New Concept Pin Highlights to Showcase Particular Content material

Pinterest Checks New Concept Pin Highlights to Showcase Particular Content material

This looks like a logical and apparent replace for Pinterest’s new Concept Pins.

As proven on this picture, posted by blogger Yasser Masood, Pinterest is testing out a brand new ‘Highlights’ aspect for Concept Pins, which might allow creators to showcase their greatest Concept Pins on the high of their profile show.

Pinterest Idea Pin highlights example

Concept Pins are presently displayed in posted order on the ‘Created’ tab in your profile web page, the place they continue to be in perpetuity, enabling creators to get extra worth out of the platform’s Tales-like providing (versus disappearing after 24 hours).

Pinterest profile example

The brand new ‘Highlights’ aspect would seem above the present content material tabs, and under your bio information, which is prime actual property for showcasing your greatest Concept Pins, and ideally producing extra engagement.

Concept Pins hyperlink into the rising reputation of short-form video, and the full-screen presentation of Tales, with customers in a position so as to add as much as 20 frames per sequence – both nonetheless photographs or video – to create a extra complete overview or narrative.

The capability to current your greatest Concept Pins might be an enormous step in getting optimum worth out of the choice, and guiding profile guests to the precise Concept Pins that you just need to drive curiosity and site visitors.

If it will get launched. We’ve requested Pinterest for more information on the take a look at of Concept Pin highlights, and we’ll replace this put up if/once we hear again, however on condition that related highlights choices are already out there on Instagram, it is smart for Pinterest to lean into the identical, and provides creators extra choices for presenting their content material

UPDATE (1/28): Pinterest has confirmed that the brand new Highlights characteristic is within the technique of being rolled out to all customers, with as much as 6 highlights per profile:

“Pinterest is an inspiration to realization platform. Creators play an important position in that journey appearing as private buyers, cooks, stylists and total consultants to our Pinners. Subsequently, we proceed to evolve our codecs, options and instruments to assist them construct a neighborhood and to encourage Pinners to take motion. Profile highlights are a brand new manner we provide creators to spotlight their most related Concept Pins on the high of their profile to make them extra seen and simpler to find. Creators can add as many as 6 spotlight folders with as much as 20 Concept Pins every.”

Andrew Hutchinson
Content material and Social Media Supervisor


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