LinkedIn has launched a brand new Media Planning API, aimed toward company companions, which can present knowledge straight sourced from LinkedIn’s platform, together with consumer insights, to help in strategic marketing campaign planning.

That’ll present extra info to construct your technique, utilizing precise, real-time knowledge alerts that may offer you a greater image of probably attain, ROI, and extra.

As defined by LinkedIn:

“The Media Planning API permits businesses to see the forecasted attain and frequency of name campaigns earlier than spending any funds. These insights present entrepreneurs extra accuracy and permits businesses to higher situation plan and drive measurable outcomes on LinkedIn.”

So it’s not for all entrepreneurs, and once more, it’s primarily designed to filter info via businesses. However the thought is that this expanded perception, accessible throughout the planning section, will present extra particular data on what you’ll be able to anticipate out of your LinkedIn promotions.  

The Media Planning API consists of numerous LinkedIn consumer knowledge factors, together with demographics, job roles, industries, and on-line behaviors.

At the side of skilled LinkedIn advert companions, it may very well be a precious accompaniment, serving to to drive higher outcomes, with extra direct linkage than common LinkedIn advert campaigns.

LinkedIn says that manufacturers can get in contact with their company growth lead or LinkedIn gross sales consultant for extra info.