Right here’s a doubtlessly useful replace for these viewing video content material on X. Now you can select the standard of the video playback in-stream, offering extra methods to customise your video viewing expertise.

As you’ll be able to see, now while you faucet on the gear icon alongside the underside bar of the video playback on X, you’ll see a brand new possibility to decide on video playback high quality, which truly goes as much as 1080p (although that mustn’t have been piped right down to Australia as but).

That’ll be certain that you see high-quality video playback within the app, relying in your community connection. The default setting stays “auto”, which can optimize the playback based mostly in your capability, however you’ll now have the ability to manually change the playback high quality based mostly in your preferences.

It’s the newest replace to X’s video playback instruments, with the platform additionally including non-obligatory playback speeds final yr, in addition to picture-in-picture streaming, and improved casting to your TV set. X additionally continues to broaden the size of its video uploads (now as much as 4 hours max), and enhance its vertical video feed, whereas it’s additionally growing new live-streaming choices, together with game-streaming instruments.

All of those updates are a part of the platform’s new “video first” method, wherein is X trying to put extra emphasis on video content material, with a view to each maximizing consumer engagement, and offering extra beneficial promoting alternatives.

How that may work out stays to be seen, however X is including extra video choices, which is value factoring into your strategic planning.