Sure, it’s nonetheless six months away, however nailing the lead-up is essential, and in some instances, which means planting the seeds now, to be able to reap the total advantages later within the yr.

To assist with this, TikTok has printed its 2023 vacation advertising playbook, which features a vary of useful insights and ideas to make sure that your planning is on monitor, and that you simply’re ticking the packing containers now to boost response.

The 13-page information features a vary of notes on TikTok as a product discovery platform, and the way it’s influencing procuring behaviors.

There are additionally notes on the highest hashtags to make use of, and key developments within the app.

TikTok additionally offers a variety of information notes and tips about the best way to maximize your vacation promotions, together with step-by-step listings of all the important thing foundations.

There are additionally overviews of its advert merchandise:

And calendar overlays for when try to be enacting every kind of marketing campaign.

It’s an attention-grabbing overview of what could possibly be a key channel to your advertising and outreach this yr. TikTok is arguably probably the most influential social platform of the second, for youthful audiences particularly, and as such, it’s value contemplating whether or not try to be utilizing it inside your vacation plans, and the way you are able to do so to greatest impact.

And it’s value a learn both means, because it may assist to get you considering, not solely about TikTok itself, but in addition about your broader vacation plans.

You’ll be able to obtain TikTok’s ‘Holidays For You;’ playbook right here.