As you possibly can see on this instance, shared by X Information Each day, quickly, customers will have the ability to embody extra element of their profile part, which profile guests will then have the ability to entry by a “View extra” immediate beneath their preliminary bio abstract.

That’ll present extra room to clarify what your organization is about, or present perception into your private mission assertion, or publish your manifesto for all times, and so on.

It might additionally, finally, result in an excellent larger expanded presence, which includes retailers, job listings, location data, and so on., all in an even bigger data panel.

There’s not quite a bit to go on at this stage, because it’s nonetheless in preliminary testing, however there are a number of potentialities for the prolonged show, which might enable you to drive extra connections, and get extra followers, by including context.

It additionally aligns with X’s broader push to get extra long-form sort content material into the app, rising past its short-form content material roots.

X has already added longer posts, and longer video uploads, within the hopes of engaging extra individuals to add extra unique content material to the app. An extended profile bio is one other step, whereas additionally, as famous, linking into its expanded utility and performance, in numerous methods.

It stays to be seen whether or not customers really wish to see long-form content material within the app, although longer tweets at the moment are pretty frequent, and it doesn’t appear to have impacted engagement.

Not less than, that’s primarily based on X’s experiences, which counsel that “cumulative user-seconds” have continued to the touch on all-time highs within the app all through this 12 months. What precisely meaning, when it comes to particular utilization traits, shouldn’t be totally clear (cumulative seconds might imply {that a} group of customers are spending extra time on X, however particular person utilization numbers might have declined), however both method, X is touting this as an endorsement of its new path, and by any measure, it might counsel that long-form content material isn’t hurting total engagement.

Possibly, then, that is the best way, and by increasing the app’s utility, Elon Musk will have the ability to convert X into his grand “every thing app” imaginative and prescient.

Longer profile bios are simply one other step within the bigger journey on this respect.