As defined by TikTok:

“For Latin Heritage Month 2023 we’re thrilled to proceed to raise Latin creators and group leaders who’re breaking boundaries and galvanizing others each on and off the platform. Our Latin Heritage Month celebration will characteristic an thrilling lineup of programming – together with the disclosing of our first-ever 2023 TikTok Latin Visionary Voices checklist; the launch of our Latin Heritage Month content material hub; the continuation of our #CreciendoconTikTok grant program for small companies; social spotlights honoring the influence and affect of TikTok’s Latin group; an IRL creator celebration of #CasaTikTok in Miami; and extra.”

So, there’s a bit occurring, with TikTok trying to showcase Latin heritage to the world, in celebration of the numerous methods by which the Latin group contributes to the TikTok expertise.

TikTok’s principal focus is its #CasaTikTok group spotlight, which can embrace a variety of “industry-shifting creatives who proceed to influence TikTok tradition and encourage international audiences”.

Inside this, as famous, TikTok will spotlight 15 visionary creators as a part of its Visionary Voices initiative.

These creators will get particular spotlights all through the month, which can assist to broaden their presence, and spotlight their creativity to extra customers. TikTok has run numerous iterations of its Visionary Voices initiative, which is designed to encourage extra participation amongst minority communities.

TikTok’s additionally partnered with the Hispanic Heritage Basis (HHF) on a brand new funding program known as #CreciendoconTikTok, which can allow Latin-owned SMBs within the U.S. to use for a share of $200,000 in grants.

“Particular person money awards of $5,000 [will be awarded] to 40 Latin small enterprise homeowners who’ve championed perseverance and entrepreneurship of their communities.”

TikTok may even spotlight Latin music on its Sounds web page, whereas additionally showcasing Latin companies and creators from its official profiles within the app.

TikTok has quick grow to be a key driver of tradition on the internet, and as such, it’s ready to assist higher showcase cultural variety, and generate extra publicity for various communities within the app. By celebrating these occasions, TikTok has the chance to facilitate broader understanding and connection, whereas additionally highlighting artists and creatives from completely different backgrounds to a wider viewers.

As such, these are essential initiatives, which may have a huge impact.

You possibly can study extra about TikTok’s Latin Heritage Month initiatives right here.