LinkedIn’s trying to make a much bigger push on video content material, by way of expanded video advert choices, and a brand new, devoted video feed, that’s at present in testing with some customers.

Video has lengthy been one of many top-performing content material codecs within the app, however LinkedIn hasn’t essentially made video discovery straightforward, particularly for dwell occasions, that are repeatedly being held within the app, however will not be showcased in any particular approach.

Which looks like a missed alternative, and why a devoted video tab is smart, and as LinkedIn leans additional into video content material, it’s additionally trying to spotlight the advantages of video to your advertising push.

Which is the place this new infographic is available in. Right here, LinkedIn underlines the worth of video for B2B entrepreneurs, and the place its present video advert choices slot in.

It may offer you some extra context to your planning.