“I’ll say what I would like, and if the consequence of that’s shedding cash, so be it.”

This has been a standard chorus for Musk. Regardless of paying $44 billion for Twitter, he’s not truly involved in regards to the monetary facet, and he received’t permit this component to affect his decision-making on the app.

Which, in some methods, is an admirable stance, underlining his acknowledged dedication to free speech, and permitting individuals to say what they like within the app. However then again, Musk has fairness companions and buyers who could also be much less impressed with this method.

This was highlighted once more at the moment when Twitter despatched a letter to Microsoft, accusing the corporate of misusing Twitter’s knowledge to coach its synthetic intelligence applied sciences.

As per The New York Occasions:

“Within the letter, which was reviewed by The New York Occasions, Twitter stated Microsoft had violated an settlement over its knowledge and had declined to pay for that utilization. In some circumstances, the letter stated, Microsoft had used extra Twitter knowledge than it was alleged to. Microsoft additionally shared the Twitter knowledge with authorities companies with out permission, the letter stated.”

The letter is the most recent in Musk’s quest for retaliation in opposition to OpenAI, the corporate behind ChatGPT, and varied different generative AI instruments.

Musk, who was an early investor in OpenAI, has repeatedly expressed his annoyance that his early $100 million ‘donation’ to the corporate has been used to rework it right into a $29 billion enterprise. And with Microsoft taking a big stake in OpenAI, it too now stands to learn – and as such, Musk now needs to claw again his share of that income consumption.

With this in thoughts, Musk has already restricted OpenAI’s entry to Twitter knowledge, which has been used to gasoline its generative AI fashions, whereas additionally rising how a lot it prices for all corporations to entry the identical. This newest push stems from Musk’s view that OpenAI benefited from Twitter knowledge, which, once more, he sees as successfully stealing from him personally.

Musk’s public battle in opposition to OpenAI and Microsoft has already seen Microsoft take away Twitter from its Digital Advertising and marketing Middle component, which can eradicate the promotion of Twitter advertisements to Microsoft companions. It’s exhausting to say what sort of affect that’ll have on Twitter’s backside line. However with Twitter’s advert income – it’s major supply of revenue – already down by 50% since Musk took over, an extra decline of any type could possibly be thought of important.

However as Musk says, the cash just isn’t his major concern. And whereas a public battle with a big advert accomplice just isn’t an ideal look, Elon, as he’s proven, goes to do what he likes, whatever the penalties.

That features making choices based mostly on private grudges, which may affect all of Twitter’s companions.

It’ll be attention-grabbing to see how this method adjustments, or not, below incoming Twitter CEO Linda Yaccarino, an advert trade veteran, who’ll be tasked with reigniting its enterprise relationships.

Will that see Twitter re-evaluate its method, or will Musk proceed to override Yaccarino in circumstances the place he has a private stake?