Initially launched in 2018 with the intention to latch onto the Tales development (which had been initially sparked by Snapchat), YouTube Tales aimed to offer an identical, full-screen engagement possibility, and supply extra methods for creators to attach.

However it by no means actually caught on, and by no means even noticed a full launch to all customers. And with Shorts and Group Posts now gaining rather more traction as engagement choices, YouTube’s shifting on from the Tales format, with the intention to improve its give attention to these parts.

As per YouTube:

“As we speak, there are a lot of methods to create on YouTube – from Group posts to Shorts, to long-form and Stay. To prioritize these key options, Tales are going away. Beginning on 6/26/2023 the choice to create a brand new YouTube Story will now not be accessible. Tales which can be already reside on that date will expire 7 days after they have been initially shared.”

Given the comparatively low utilization of the choice, the announcement is unlikely to have a big effect, although it may alter your YouTube content material planning shifting ahead.

However actually, you’d be higher off specializing in Shorts and Group Posts as an alternative. Shorts are YouTube’s fastest-growing content material format, whereas YouTube additionally continues so as to add new functionalities to Group Posts, which have been this week made accessible to all Channels.

YouTube says that Group posts are much better at driving engagement and interplay, and with Shorts providing an identical, full-screen video expertise, there are basically higher choices than the Tales show.

So, no extra YouTube Tales as of June twenty sixth, with the format following the lead of Twitter’s fleets, LinkedIn Tales, and among the different, lesser-used Tales re-imaginings.

Does that imply that, ultimately, all social Tales choices might be on the best way out?

We’ll have to attend and see.