Which is fascinating, contemplating how Twitter has shrunk its world workforce of late, which is able to seemingly influence areas like this, when it comes to localized information and subsequent progress. Besides, the SE Asian market presents a key progress alternative for the corporate, which is clearly not misplaced on Twitter, primarily based on these stats.

As per Twitter:

“Twitter is turning into a video world powerhouse with over 3.5 billion video views on Twitter every day1. And Southeast Asia (SEA) generates a few of the highest will increase in video consumption globally.”

Certainly, Twitter says that whereas video watch time is on the rise globally, Indonesia, Thailand and the Philippines are seeing a lot quicker progress, when in comparison with the worldwide charge.

Which, once more, underlines the purpose, that Twitter must be specializing in growing markets with a purpose to keep that momentum. Perhaps, this report is reflective of that increasing focus shift.  

Twitter says that 54% of customers watch movies on Twitter not less than as soon as a day, with that quantity being even increased amongst 18-24-year-old customers.

By way of discovery, Twitter says that SEA customers are probably to search out video content material of their residence feed, with the Discover tab being the following largest supply.

Information and Present Affairs stays essentially the most seen class for video content material within the app, with superstar and trending content material additionally producing curiosity.

Additionally value noting:

“When watching movies on Twitter, our Southeast Asian audiences desire the full-screen expertise, with greater than half persistently choosing this mode. Audio can be an integral a part of the viewing expertise, with a outstanding 64% who at all times go together with sound-on when watching movies on Twitter.”

That’s a shift in how customers have watched video content material within the app in instances previous, which might issue into your planning.

Along with this, Twitter says that 87% of customers within the area improve their utilization of Twitter whereas watching TV.

“Folks and followers of all types flip to Twitter as a second display screen to TV, and the primary scroll for highlights of TV’s largest moments, or something they missed on linear.”

These are some fascinating notes, and whereas they’re region-specific, many of those developments would additionally translate to different markets, with most Twitter customers now recurrently viewing video content material, and utilizing the app as a dwell occasion companion.

From a advertising and marketing perspective, these knowledge factors might assist SEA entrepreneurs map out a greater strategy to reaching these customers. Whereas for others, the information highlights evolving video consumption habits within the app, which might issue into your planning.

You may try Twitter’s full SEA video consumption overview right here.