” Instagram Launches Live Test of Longer Videos in Stories “ After it was spotted in testing last month, Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across …
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” Facebook Eases Social Issues Ads Policy to Allow Product-Focused Ads to Run Without a Disclaimer “ Facebook has announced an update to its social issues ad policy that will essentially reduce the stringency of its social issues qualifiers, ensuring more ads can run without the ‘paid for by’ disclaimer …
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” New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples “ How many hashtags should you add to your Instagram posts to maximize engagement? The advice varies – previous studies have shown fewer is better, while Instagram itself says that you should look to …
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“Hootsuite Outlines Key Social Media Marketing Trends for 2022, Based on 18k Responses [Infographic]” What can we expect from social media marketing in the future year? It’s never easy to predict, and the disruption over the past two years has shaken things up even more than usual. But in order …
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“Snapchat Launches Multi-Format Ad Placements to Help Maximize Reach and Engagement” With the debut of its new ‘Numerous Formats’ delivery option this week, Snapchat will allow marketers to combine multiple video ad formats into a single ad package. According to Snap: “With Snap’s Multi-Format distribution, companies will be able to …
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“LinkedIn Shares New Insights into key Trends and Traits Among Gen Z [Infographic]” LinkedIn has published a new overview of Gen Z, and the key traits and trends that define this increasingly influential cohort. Gen Z, which includes individuals born between 1997 and 2012, will soon overtake Baby Boomers as …
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” TikTok Launches New Digital Magazine to Highlight Effective Marketing Approaches in the App “ If you’re looking to maximize your approach to TikTok marketing, then this might be worth a look. Today, TikTok has launched a new content series called ‘The Roundup’, which aims to showcase some of the …
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” A Quick Guide to Effective Hashtag Use [Infographic] “ Many individuals still don’t grasp the value or usage of hashtags, or how to pick the correct tags to include in their posts, despite the fact that they’ve been a part of the social media landscape from pretty much the …
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” Facebook Previews the Next Stages of Digital Connection at its Connect 2021 Conference “ With a corporate name change, Facebook is expressing its developing focus on the expanding metaverse notion, which it believes will enable individuals, and Facebook (or ‘Meta’), evolve their interaction processes in nearly every aspect. Which …
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” Facebook Updates its Rights Protection Tools to Help Brands Detect Violations of IP Across its Apps “ Facebook’s looking to help businesses crackdown on unapproved use of their intellectual property across its apps, with a new update to its Commerce and Ads IP Tool, which it’s also renaming to …
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