Social Media

# Twitter Publishes 2023 Advertising and marketing Calendar to Help with Marketing campaign Planning

Twitter Publishes 2023 Advertising and marketing Calendar to Help with Marketing campaign Planning

Trying to map out your content material calendar for the yr forward?

It will assist – Twitter has revealed its annual occasions calendar, which highlights the entire key dates and celebrations that you simply want to remember in your planning.

Twitter marketing calendar 2023

The interactive calendar supplies a stable overview of necessary dates, which may help in your technique. You can even filter the listing by area, and by occasion kind.

Twitter marketing calendar 2023

You can even obtain any particular itemizing, although the obtain itself is fairly fundamental – you don’t get, like, a reasonably calendar template which you could stick in your wall or something.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, however switched to an online-only show a few years again. Which nonetheless consists of all the identical information, however isn’t as cool trying.

Both approach, it could assist in your course of, as you map out your 2023 method.

Along with this, Twitter’s additionally revealed an summary of a few of the main occasions that it’ll be seeking to spotlight within the app all year long, together with a pitch to advertisers, amid the newer chaos on the app.

As per Twitter:

We’re transferring extra rapidly than ever, and we’re nonetheless the place individuals flip to see and discuss what’s taking place. A fantastic instance is the latest FIFA Males’s World Cup. We noticed a whopping 147B impressions of event-related content material on the platform, up practically +30% from 2018. We additionally generated 7.1B views on World Cup video1, with the whole lot from memes to nail-biter outcomes to historical past being made.”

There’s additionally this:

Not solely is Twitter alive with content material and dialog round large moments, however we’re additionally rising. We noticed world mDAU acceleration in This autumn to 253.1M, pushed by a mean sign-up charge of greater than 1 million new every day customers throughout This autumn2.”

That’s the primary official utilization stat Twitter has shared since Elon Musk took over on the app, and is a big bounce on the 238 million mDAU that Twitter reported in Q2 final yr, its final market replace earlier than the sale went by means of.

It’ll be fascinating to see if that utilization degree holds, as Twitter works by means of its newest modifications and updates.

You’ll be able to take a look at Twitter’s 2023 advertising and marketing calendar right here.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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