Manufacturers want to acknowledge this. Whilst you don’t have to have a video technique, and for some companies, it could appear to be an excessive amount of effort and time – and value – to create video materials, the very fact of the matter is that content material consumption behaviors have advanced, which suggests shopper expectations have additionally shifted, and video, for an growing variety of folks, is the brand new norm.

The rise of TikTok is additional testomony to this. For those who’re not contemplating video, you’re lacking out, and you should contemplate the price versus advantage of such, whereas newer units and instruments are actually making it extra accessible for everybody to create their very own video materials.

So how vital is the video shift?

That’s what the group from ShortStack have sought to stipulate with this new graphic, which offers an summary of normal video consumption tendencies.

Once more, it’s price contemplating – try the full infographic under.