As Threads continues to achieve momentum, particularly amongst journalists, a subsequent key step would be the improvement of an API, which can then allow direct publishing to Threads, in addition to scheduling, third-party analytics and extra.

And the Threads staff is engaged on this, with Instagram chief Adam Mosseri lately noting that they’re constructing a write API to start with.

A write API would allow third-party publishing to Threads, which might be a giant assist for social media managers seeking to handle yet one more platform inside their remit. Nevertheless it wouldn’t facilitate analytics and different kinds of perception choices as but.

The Threads write API is already in reside testing, so it’s near launch, with the Threads staff now seeking to increase testing to associate and unbiased builders for additional examination.

Threads will even look to ultimately combine the ActivityPub API as nicely, facilitating extra open connectivity, however it’s not growing that choice at this stage.

Threads has had a giant 12 months, racing to 100 million sign-ups in report time, then reaching 100 million month-to-month energetic customers months after launch. A lot of that success has come on the again of its connection to Instagram, and the large amplification that Meta can present by means of cross-promotion of Threads to Fb and IG.

With out the Meta connection, it’s not clear that Threads could be so successful, whereas the divisive selections undertaken by Elon Musk on the platform previously often known as Twitter have additionally performed an element in Threads’ rising recognition.

However is it an excellent, sustainable platform in the long run?

The Threads staff has already proven that it’s seeking to take a special method to app improvement, eschewing the standard pathway of amplifying probably the most participating posts primarily based on uncooked metrics, and never including Trending Matters and even hashtags as we all know them.

Meta believes that it has a greater pathway to develop the following billion-user app, however it’ll be attention-grabbing to see whether or not Threads can keep its momentum in 2024 and past.

However both manner, at 100 million or extra customers, it’s doubtless a consideration for companies already and an API could be a giant assistance on this entrance.