The brand new icon is now showing in numerous locations within the app. On desktop, for instance, the Twitter fowl icon within the high left is now the brand new X.

The sign-up display screen has now additionally been modified to the X emblem, although nonetheless with Twitter colours.

These are set to vary too, with Musk trying to make black to focal scheme, nevertheless it appears prefer it would possibly take some time for all the tweet and fowl references to be faraway from the app.

Which begs the query: Why rush forward with a half-baked re-brand on a Sunday, when it’s clearly not prepared for a full launch?

Some have famous that that is simply the best way that Elon Musk works, pushing his groups in the direction of difficult-to-meet objectives, with a view to make issues occur quicker, even when the top outcome isn’t excellent. Which might be extra of a priority once you’re coping with rockets and self-driving automobiles, however in Twitter’s case, it’s led to extra half-finished concepts and ideas rolling out, which typically work properly sufficient, most often, however aren’t very polished, or absolutely practical.

The counter to that might be that earlier Twitter administration performed issues too secure, which noticed updates held again for months, even years, as they examined and thought of every facet. Twitter, or X, is definitely now transport issues quicker, nevertheless it’s really not transport any new concepts, as such, with all the ideas and updates that Elon has overseen on the app so far being beforehand experimental Twitter ideas, that Dorsey and Co. had opted to not launch of their present state.

Elon has had no such qualms, and has pushed out a spread of updates, together with creator subscriptions, long-form articles, key phrase focusing on for advertisements, and numerous different tweaks, all of which have been into account earlier than he arrived.  Many of the precise new components, like job listings and video calls, are simply now being launched, so actually, we’re solely simply starting to see the actual X improvements, which might make this a superb time to replace the identify.

However once more, just like the re-brand, most of those new components really feel rushed, and possibly that is simply how it’s when working beneath Elon, and most of these slowly evolving updates are what you may anticipate.

Tesla definitely ships a whole lot of software program updates, step by step updating components as they’ll. Perhaps now’s the time to formally cross Twitter over to mark that shift.  

One other idea is that it is a transfer to separate earlier Twitter from its new course of, which, in authorized phrases, might have implications for payouts, company filings, and so on. The authorized technicalities are complicated, nevertheless it may very well be that by altering Twitter to a brand new entity, Elon and Co. would possibly then be capable to legally separate the 2 eras of the corporate, which may very well be useful in some contexts.

Perhaps, by changing into X, and making Twitter non-existent, that helps to power a renegotiation of sure contracts, and possibly that may very well be the precise motivation for the fast re-brand, associated to some pending timeline on a authorized entrance.

We don’t know, after all. All we all know is that Elon determined over the weekend that the time had come to make his long-held X imaginative and prescient a factor, and it does appear that, step by step, we’re going to see the fowl emblem disappear, as the brand new X branding turns into the default in all elements.

It’ll take time, however basically, Twitter isn’t any extra, and shortly, your app icon will grow to be an X, you’ll go to X.com to log in (which you are able to do already) and every part will shift into a really Elon-centric period for the app previously often called Twitter.

There’s seemingly no definitive timeline, however anticipate to see the transformational occurring over the approaching weeks.