As you may see on this picture, posted by social media knowledgeable Matt Navarra, model profiles at the moment are displaying up as sq. tiles, in variance from the circle profiles for normal customers.

Which truly, type of, makes some sense. The large concern with Twitter’s new $8 verification program is that it instantly opened up a new pathway to impersonation within the app, which precipitated varied complications, for varied manufacturers, inside hours of the choice being launched (which everybody, internally and externally, mentioned that it might).

With the intention to counter this, Twitter has since added gold checkmarks for manufacturers (which additionally lately received an replace), that may’t be purchased, in order that customers will know who the official model account truly is, with these new sq. tiles including one other degree of assurance, as folks will finally come to grasp that actual, official model profiles present up as squares, not circles within the app.

So, it’s an additional degree of safety towards impersonation. Which is smart, however solely within the broader context of the preliminary verification revamp, which, in itself, truly is senseless and was a confused, misguided, ill-informed technique to start with.

However given that it’s the path that Twitter has chosen to take, then extra safety towards impersonation can solely be a superb factor. However you might need to replace your small business avatar for the brand new format.

Oh, and there’s additionally this:

As you may see on this picture, posted by app researcher Jane Manchun Wong, Twitter’s additionally rolling out yet one more impersonation-battling software, with firm badges that may seem alongside checkmarks for endorsed sub-profiles and worker accounts of an organization. So there’s additionally that.

The brand new profile show for manufacturers is being rolled out from in the present day, and can seemingly be current until a brand new Twitter chief is available in and realizes what a dumb plan this complete verification replace has been.

No phrase on when the brand new model badges will likely be launched extra broadly.