That’s in accordance with a new examine by SMB assist service Hi there Alice, which surveyed over 7,000 small enterprise homeowners to glean extra perception into how they’re approaching their advertising and marketing in 2022.

You’ll be able to learn Hi there Alice’s full examine right here, however on this publish, we’ll check out a few of the highlights.

First off, as famous, the survey checked out which social platforms companies are utilizing for advertising and marketing and outreach proper now, which seems just about as you’d count on.

Fb and Instagram stay the important thing platforms, with TikTok and Snapchat decrease down the listing. Twitter isn’t listed, however it seems like Twitter wasn’t talked about within the survey query, so it’s solely relative to the 5 platforms displayed.

The examine additionally checked out how SMBs are gaining traction in every app, with Instagram popping out on prime as the most suitable choice for natural promotion.

Particular person outcomes will fluctuate, however the attain and engagement potential of IG nonetheless provides numerous worth, even when it has gotten extra cluttered of late.

However TikTok is clearly on the rise, and in one other aspect, respondents indicated that TikTok is definitely the most effective app for inventive expression and storytelling.

Phrase can also be getting round, with extra SMBs now contemplating TikTok, primarily based on different model experiences.

Certainly, amongst these which were utilizing TikTok for advertising and marketing, 58% indicated that the platform has positively affected their companies, whereas 78% plan to extend their TikTok advertising and marketing funding. 

TikTok can also be driving new inventive makes use of of social media, which is one other key consideration.

There are some fascinating notes right here – nothing overly stunning, however it’s fascinating to see how TikTok is altering advertising and marketing approaches, not simply as a rising, standard platform, but additionally when it comes to creativity, and altering the best way manufacturers take into account their efforts.

And with projections that the app will surpass 1.5 billion customers this yr, and person behaviors altering on account of TikTok engagement, all manufacturers ought to, at least, be contemplating short-form content material, and the way TikTok could assist them join with their goal market.

You’ll be able to learn Hi there Alice’s full SMB digital advertising and marketing report right here.