This might assist – Meta has revealed a new overview of audience-building ideas, which offers some basic steerage on the fundamentals of constructing your advert viewers, based mostly in your marketing campaign goals.

There aren’t any secret tips right here, however there are some useful notes on the way to use the assorted instruments at your disposal for simpler focusing on. And whereas lots of that is in flux, attributable to shifts in knowledge privateness approaches, these core parts stay stable beginning factors on your campaigns.

Try Meta’s audience-building ideas beneath, or for extra, head right here.