Over the previous week or so, a number of TikTok customers have famous that the 10-minute recording choice has been faraway from the UI.

As you may see on this screenshot, shared by social media skilled Matt Navarra, the choice to document a 10-minute clip has disappeared, with 3 minutes now your longest recording choice.

That’s prompted many to invest that TikTok hasn’t seen success with longer clips, which has now seen it transfer again to shorter uploads, as a way to re-focus on its core energy.

Which can be considerably true, primarily based on what TikTok tells us in regards to the change:

“We now have not eliminated 10 minute movies – customers can nonetheless add movies as much as 10 minutes. There was an earlier experiment that allowed choose customers to additionally document movies as much as 10 minutes from the TikTok app, however that has since ended.”

So TikTok says that the one component that’s been depreciated is the aptitude to document 10-minute movies inside the digicam UI, and that customers can nonetheless add longer movies if they need. However the recording course of was solely a check, and TikTok’s now eliminated it.

This might mirror two issues – for one, it doubtless does counsel that 10-minute uploads haven’t been massively standard, so TikTok sees no purpose to maintain supporting that performance within the app. That doesn’t imply that nobody’s seen success with longer content material, however evidently both it wasn’t getting used loads, or that customers aren’t responding to longer clips, which is why TikTok’s taking it away as a direct, in-stream alternative.

It might additionally counsel that the longer movies which have been uploaded to the app have usually been edited and crafted in different instruments, with professional customers taking the time to create extra participating, polished clips, that they’re then importing into the app. Which they don’t want the in-app recording performance for – and actually, should you’re importing longer TikTok clips, you’re most likely going to want to edit them and form them right into a compelling narrative, which might make the TikTok digicam much less needed on this respect.

So, the underside line is that 10-minute uploads are nonetheless out there on TikTok, however you may’t document them within the app. However you most likely weren’t anyway, so most likely not a large change.