It’s too early to inform precisely what might come subsequent for the platform – and it’s value noting that with Musk remaining as each Govt Chair and CTO, that there’s unlikely to be a major deviation away from his authentic plans for the app. However nonetheless, a brand new chief will probably be a significant change, and based mostly on who’s reportedly been tapped for the position, there are some fairly sturdy indicators as to what’s doubtless coming subsequent.

Based on The Wall Avenue Journal, NBCUniversal’s present head of promoting Linda Yaccarino is the person who’s set to take over as CEO on the app, with Musk stepping down in six weeks time to make room for the brand new chief.

Yaccarino has labored at NBCUniversal for over a decade, and has been instrumental in constructing the platform’s advert enterprise, and particularly, creating its ad-supporting streaming service Peacock.

That is doubtless the important thing consideration in a Twitter context. As Elon Musk has famous repeatedly, his imaginative and prescient for Twitter isn’t as a social media platform, as such, however he sees Twitter as extra of a competitor for conventional information shops, with the platform vying to grow to be ‘probably the most correct supply of knowledge’ about world occasions.

Musk has additionally famous that video is a major focus for the app transferring ahead, within the hopes that it may ultimately problem YouTube, by profitable over high creators and getting them to share content material completely to the app.

Add to this the latest announcement that Tucker Carlson will quickly launch a brand new present completely on Twitter, and it appears that evidently Musk’s seeking to construct his personal streaming providing throughout the app, with a deal with unique programming that can ideally lure extra viewers, and creators.

On this context, Yaccarino is an ideal match, having already discovered the teachings of constructing an ad-supported streaming service, which now has over 20 million subscribers. Peacock remains to be working at a loss, however on Twitter, the outlay may theoretically be a lot much less, because it received’t be seeking to produce premium programming for the service, as such, however will probably be extra targeted on offering a method for creators to generate income from advert share, doubtless with minimal funding from Twitter itself.

So what would that imply for Twitter?

Much more video, much more unique content material, and a much bigger push to border the app as the very best place to be for the newest information protection.

I believe, at some stage, the plan can be to make video a extra central component of the UI, in an effort to spotlight its rising slate of packages, with Musk positioning Twitter not as a subsidiary to conventional shops, however as a real various.

In essence, Twitter would not be the place for highlights, however for full packages inside itself – which, it’s additionally value noting, Twitter has tried earlier than, with a spotlight, particularly, on sports activities content material and area of interest viewers programming.

Again in 2016, Twitter signed unique contracts with the MLB, NFL and NBA, amongst others, to broadcast video games direct within the app, as half of a bigger effort to attach the rise in dwell TV tweeting with the supply materials.

Twitter additionally got here up with a number of ideas for a mixed viewing/tweeting expertise.

None of those initiatives noticed vital take-up, and Twitter ultimately scaled again its live-streaming efforts and re-aligned itself round its core use case as a substitute.

However that was a very long time in the past, and rather a lot has modified within the streaming panorama since.

May now be a greater time to take a much bigger leap into unique programming, and match up consumer curiosity in dwell tweeting TV exhibits with the content material itself?

It does seem to be that is the course Twitter is heading – and once more, with Musk viewing Twitter as a competitor to TV, not different social apps, that will be the logical extension of that push.

Possibly, then, the brand new Tucker Carlson present is only the start, with Yaccarino to be tasked with luring extra well-known identities over to the app, in an effort to construct its slate, and set up new monetization pathways by the identical.

Will that convey advertisers again to the platform?

Musk himself just lately famous that Twitter’s advert income is down 50% since he took over on the app, amid issues across the reinstatement of beforehand banned customers, and different modifications in method.

Elon had seemingly hoped that he’d be capable to make subscriptions a much bigger component of Twitter’s total income pie, thereby decreasing its reliance on advert {dollars}, and subsequently, its have to bow to advertiser calls for. However based mostly on the newest information on Twitter Blue subscriptions (presently 0.3% of Twitter customers), that’s not going to occur, which can be why he now wants a brand new CEO to shift notion round this component.

Evidently video will grow to be the following large focus consequently, and if Twitter can win over some extra big-name broadcasters and creators – like, say, Elon’s pal Mr. Beast – possibly that may very well be a extra viable pathway for establishing a stronger basis for platform development.