Initially launched in 2018 in an effort to latch onto the Tales development (which had been initially sparked by Snapchat), YouTube Tales aimed to supply an identical, full-screen engagement choice, and supply extra methods for creators to attach.

However it by no means actually caught on, and by no means even noticed a full launch to all customers. And with Shorts and Group Posts now gaining rather more traction as engagement choices, YouTube’s shifting on from the Tales format, in an effort to improve its give attention to these parts.

As per YouTube:

“In the present day, there are a lot of methods to create on YouTube – from Group posts to Shorts, to long-form and Stay. To prioritize these key options, Tales are going away. Beginning on 6/26/2023 the choice to create a brand new YouTube Story will not be obtainable. Tales which might be already dwell on that date will expire 7 days after they had been initially shared.”

Given the comparatively low utilization of the choice, the announcement is unlikely to have a huge impact, although it might alter your YouTube content material planning shifting ahead.

However actually, you’d be higher off specializing in Shorts and Group Posts as a substitute. Shorts are YouTube’s fastest-growing content material format, whereas YouTube additionally continues so as to add new functionalities to Group Posts, which had been made obtainable to all channels this week.

YouTube says that Group posts are much better at driving engagement and interplay, and with Shorts providing an identical, full-screen video expertise, there are primarily higher choices than the Tales show.

So, no extra YouTube Tales as of June twenty sixth, with the format following the lead of Twitter’s fleets, LinkedIn Tales, and a few of the different, lesser-used Tales re-imaginings.

Does that imply that, ultimately all social Tales choices will likely be on the best way out?

We’ll have to attend and see.