With YouTube marking a brand new milestone in linked TV viewing (i.e. individuals watching YouTube on their residence TV set), the platform’s taking the chance to launch a brand new channel web page structure for TV, which is able to present one other method for creators to maximise reference to a broader vary of viewers.

First off, on the regular rise of linked TV viewing. In accordance with the newest information from Nielsen, YouTube was the highest streaming platform by watch time in 2023, underlining the expansion of the platform as a key leisure choice.

Whereas YouTube was as soon as considered as an internet complement to conventional TV, or a supplementary leisure aspect, it’s now changing into extra of a spotlight in its personal proper, with the subsequent technology of shoppers turning to the platform as their major video content material selection.

As per YouTube:

“Viewers globally now watch greater than 1 billion hours on common of YouTube content material on their TVs on daily basis and the variety of prime creators that obtain nearly all of their watchtime on TVs has elevated by greater than 400%.”

Along with this, YouTube additionally notes that views of YouTube Shorts on linked TVs have additionally grown by greater than 100% over the previous 12 months.

Which is why its new devoted TV channels replace is essential.  

As outlined by YouTube Creator Liaison Rene Ritchie, the brand new channel structure for linked TVs will characteristic a bigger channel artwork show, and an even bigger “Subscribe” button to assist drive development.

It’s a logical replace, shifting consistent with broader consumption traits, which is able to allow extra creators to lean into TV viewing as a major connection to their viewers.

Which can be an essential consideration for entrepreneurs.

YouTube’s linked TV viewership has been steadily growing for years, offering extra alternatives for manufacturers to succeed in these viewers with TV-like promotions, which, for a lot of, would have been solely out of attain based mostly on conventional TV promoting prices.  

But, TV adverts are among the many simplest by way of model recall and response. As such, it may very well be value contemplating how one can make the most of YouTube’s increasing linked TV advert choices to succeed in your target market, and faucet into this rising phase, with TV-like attain by way of digital advert concentrating on.

It will grow to be an even bigger consideration, and with YouTube including extra linked TV advert instruments, it’s value assessing the place it might match into your planning.