Repurposing your content material can prevent time, and maximize your ROI, nevertheless it does should be finished in a strategic method, which gives an optimum person expertise when re-posting.

The rising reputation of short-form video has made this a extra well-liked technique, and lots of small companies, particularly, at the moment are trying to re-cut their longer-form content material into Reels and TikTok clips.

And that may ship vital advantages, in accordance with this new report from Adobe Categorical.

The Adobe workforce performed a survey of over 500 SMBs to get their insights into content material repurposing, and the way they’re driving outcomes with their content material efforts. There are some fascinating insights right here, which may provide you with some further meals for thought in your 2024 planning.

You’ll be able to learn Adobe’s full research overview right here.