A heap of individuals do, with the style producing billions of views on YouTube, and different video platforms, yearly.

And this week, YouTube’s paying tribute to its many GRWM creators, with a themed brand to focus on the speedy progress in GRWM content material.

As per YouTube:

“In 2023 alone, there have been greater than 6 billion views of movies with variations of “grwm” within the title. That’s why we’re taking a second, amidst the prep for again to highschool, to briefly rework YouTube’s brand and have a good time the creators who’ve invited us to hitch and join with them by their every day routines.”

As YouTube notes, GRWM movies have remodeled what was as soon as a solo exercise, into “one which invitations communities to come back collectively and share within the course of”.

To additional spotlight the expansion of the format, YouTube has additionally commissioned creator Bailey Sarian to offer a quick historical past of the style, and the way it’s utilized by individuals all over the world.

It’s an fascinating overview of the development, which may present a greater understanding, whereas additionally, probably, serving to to get you desirous about how GRWM movies may very well be part of your expanded advertising and marketing and outreach plan.

Partnering with the correct influencers may get your model plenty of consideration, and for these within the trend, magnificence or occasion area, there’s plenty of potential alternative.

That could be one other angle to contemplate as you take a look at the historical past of the format.

You may as well take a look at extra GRWM creators right here.