As you possibly can see on this instance, the brand new possibility will present a fast hyperlink to create a Quick from a posted remark, which can then switch that remark to a sticker throughout the Shorts digicam.

Which is similar as TikTok’s video reply possibility, which Instagram (after all) additionally copied in December final yr.

As per YouTube:

“Creators: we heard that you really want to have the ability to characteristic feedback posted in your channel in your Shorts content material, and now you possibly can. This launch is the primary of many for the remark expertise on Shorts.”

So YouTube’s seeking to lean into the engagement components of TikTok, with extra interactive options in Shorts – and undoubtedly, that has been a core a part of TikTok’s huge success, inviting viewers into the expertise, versus merely consuming content material.

Given this, it is sensible for YouTube so as to add the identical, which may very well be one other consideration in your Shorts technique. When you have one – which, provided that Shorts is now producing 30 billion views per day, amongst 1.5 billion month-to-month logged-in customers, maybe you must.

The brand new possibility is rolling out from right now, and can be accessible to all Shorts creators on iOS ‘within the coming weeks’, with an Android launch to comply with.