YouTube has introduced that will probably be holding its third annual “YouTube Gadget Companion Summit” in Seoul, South Korea on April twenty third and twenty fourth, the place it’ll showcase its newest developments in maximizing viewer engagement, throughout numerous surfaces.

The occasion will embrace a spread of product and person expertise overviews, together with technical walkthroughs, in addition to collaborative shows with machine and content material companions. YouTube says that it’ll additionally make some particular bulletins round upcoming modifications in alignment with rising traits.

The occasion will particularly deal with Related TV, and the rising use of YouTube on dwelling TV units.

As per YouTube:

“Related TV (CTV) stays the quickest rising platform for YouTube in a number of international locations all over the world, with viewers consuming 1 billion hours on common of YouTube content material on their TVs each day. The worldwide Good Related TV market is projected to achieve $113 billion by 2026.”

With this in thoughts, the Gadget Companion Summit will supply new insights to assist YouTube companions faucet into this rising viewer section, with notes on what’s driving engagement, the place CTV utilization is rising, and what’s coming subsequent.

It may very well be an attention-grabbing showcase of YouTube’s newest improvements designed to lean into rising consumption traits. And whereas not everyone will be capable to make it to South Korea to attend, YouTube will even host movies of all of the periods in a devoted mini-site.

YouTube has added a spread of CTV advert instruments and updates over the previous few years, with a purpose to assist drive the push in direction of huge display viewing, and it’s changing into an more and more invaluable consideration for manufacturers, providing TV-like publicity with digital platform concentrating on.

The subsequent stage, then, may very well be value noting.

You’ll be able to study extra about YouTube’s Gadget Companion Summit 2024 right here.