As defined by YouTube:

“We’re testing a technique to make the channel homepage extra customized to particular person viewers by including a brand new “For You” part that can advocate a mixture of totally different content material varieties from that channel primarily based on the movies they’ve already watched. Throughout this experiment creators cannot decide out, however once we roll this out to everybody, creators will be capable of management whether or not the “For You” part will probably be proven on their channels and which content material varieties will probably be proven.”

As you may see within the above instance, the brand new “For You” part will spotlight essentially the most personally related movies from a particular channel, as a way to assist increase engagement, and encourage extra interplay inside the Channel profile.

That might be an efficient technique to increase engagement, by guiding customers to one of the best movies that they haven’t seen, and people extra carefully aligned with their viewing historical past, versus leaving them to type by way of your complete channel historical past themselves.

It is unlikely to have a huge effect, however possibly, by exhibiting customers essentially the most related matches up entrance, that’ll assist to information them into the channel’s content material, which may result in extra subscriptions, extra engagement, and many others.

On one other entrance, YouTube’s additionally testing new tweaks to the channel structure:

“We’re beginning to take a look at modifications to creator channel pages the place tabs like “Playlists” gained’t be proven in instances the place these tabs haven’t any content material. We’re additionally testing improved entry to the knowledge from the “About” and “Channels” tab by updating the appear and feel of the channel web page. We’re testing this with a restricted variety of viewers to start out.”

The updates are a part of YouTube’s ongoing effort to maximise viewers retention, and assist creators develop their presence within the app. These, you’ll assume, could be lesser components inside the broader scope of viewers constructing, however they may have an effect in getting extra guests to dig deeper into your content material choices.

You possibly can learn extra about YouTube’s newest updates right here.