As defined by TikTok:

“In 2022, we lived, we laughed, and we collectively agreed on our love of corn. Our world neighborhood entertained and impressed one another, elevating and celebrating self-expression by discovering, creating and sharing content material that captured our imaginations.”

TikTok’s 12 months in Evaluate is separated into 9 classes:

• FYFaves – The preferred video clips of the yr total
• TikTok Taught Me – Which highlights academic classes, life hacks and how-to’s folks have realized from the TikTok neighborhood
• The Playlist – The preferred songs on the app in 2022
• Solely on TikTok – Key TikTok developments, powered by inventive results, sounds and different product options
• Breakthrough Stars – The rising creators and celebrities who had large moments on TikTok this yr
• The Hitmakers – The preferred artists within the app
• Uncovered Communities – A celebration of subcultures and area of interest communities which are thriving on TikTok
• Eats on Repeat – Key meals and recipe developments
• Liked by TikTok – A few of the hottest merchandise and SMBs introduced within the app

That gives a variety of angles and features, which might higher inform your understanding of the app, and the important thing developments in varied niches and parts.

So what have been the highest TikTok clips of the yr?

The highest performer, with greater than 300 million views, was this clip from chocolatier @amauryguichon of the creation of a chocolate giraffe.

The complete listing of the preferred US clips is:

1. @amauryguichon – Developing a really giant chocolate giraffe
2. @chipmunksoftiktok – Squishy’s again after hibernation!
3. @rosalia – You possibly can say rather a lot with the way in which you chew gum
4. @blondebrunetteredhead – A deadpan tackle “Jiggle Jiggle” by the leads of Riverdale
5. @little.blooming.girls – “I’m only a child!”
6. @schmoyoho – The beloved Corn Child will get remixed
7. @lizzo – Lizzo helps us be taught the choreo for “About Rattling Time”
8. @itsmrfinn – A instructor’s elaborate yearly faculty musical reveal
9. @jimmydarts – Serving to Tom get again on his ft
10. @meltandpour – The final word showdown: lava vs. ice

As you may see, there are fairly just a few superstar clips in there, which underlines the rising cultural affect of the app, notably for musicians, who at the moment are more and more leaning on TikTok for promotion and consciousness.

TikTok’s additionally listed the highest 5 hottest clips of the yr globally, which is topped by this video from @ox_zung.

The video, at the very least for me, feels considerably just like Kaby Lame’s method, in responding to viral developments.

The highest 5 world TikToks of 2022 have been:

1. @ox_zung – The Sew knowledgeable shares tips that made us gasp!
2. @rosalia – Rosalía reveals us all how one can slay
3. @lav_sings – Wows us together with her #DesiTok singing expertise
4. @robertirwin – The Aussie conservationist rescues a child blue-tongued lizard within the outback
5. @thammachad – An iconic Thai creator receives an award in all their glory

There’s a variety of insights into TikTok utilization, and what’s widespread within the app, that may be gleaned from these clips, although the highest developments ingredient could present much more perception.

High developments for the US have been:

1. Jiggle Jiggle
2. It is Corn!
3. One Factor About Me
4. That is Not My Identify
5. OK I Prefer it, Picasso
6. Core Recollections
7. Issues That Simply Make Sense
8. Horace
9. Rotoscope
10. Renaissance Eyes

These have been the issues that bought TikTokers collaborating, and sharing their very own variations of the identical developments of their clips.

Which is the important thing to TikTok’s viral success. Earlier than TikTok, memes and developments have been extra of a passive consumption ingredient, however TikTok has added a participatory side, so that you’re not solely being entertained by different folks’s clips, however the ecosystem additionally invitations you into the method, to share your personal take.

If you wish to be taught extra about TikTok and the way it works, these are the developments that you’ll want to be aware of, and dig into in your personal analysis.

Additionally price noting from a advertising and marketing perspective – the highest merchandise on TikTok this yr:

1. Meals Chopper
2. MAC STACK Mascara
3. Glossier You Fragrance
4. L.L. Bean Boat & Tote
5. Birkenstock Boston Clogs

Want TikTok advertising and marketing suggestions? Price trying out these promotions, and the associated hashtags, to see how every product has facilitated engagement within the app.

There’s a heap of nice perception right here to supply some beneficial perspective on how TikTok works, what resonates within the app, and what you ought to be doing to align with key developments and alternatives.

It’s positively price a glance – you may try TikTok’s full ‘2022 12 months on TikTok’ overview right here.