As we famous just lately, it’s laborious to get an precise, actual learn on what’s occurring on X, and whether or not exercise within the app is growing or reducing, amid varied controversies and considerations sparked by proprietor Elon Musk and his modifications on the app.

For instance, X retains posting imprecise updates like this, which don’t actually present sufficient context as to what they imply.

Is that good? What number of posts about sports activities have been there final 12 months? That further context would allow you to make a extra knowledgeable judgment of what’s occurring. Proper?

Nicely, I will help you out.

In accordance with beforehand shared knowledge from Twitter, earlier than Musk modified it to X, the platform noticed 3.7 billion Tweets about sports activities in 2021, and a pair of.7 billion in 2020. I don’t have numbers for 2022, amid the chaos of the administration modifications on the app, however based mostly on these knowledge factors, it does look like X is seeing about as a lot sports activities dialogue within the app because the trendline would recommend, so it seemingly hasn’t misplaced out because of modifications this 12 months.

In current weeks, nonetheless, there undoubtedly has been an uptick in some sports activities dialogue on Threads, which might affect this in future. However proper now, sports activities engagement stays robust on X, whereas the numbers right here additionally recommend that round 11.43% of all unique posts within the app relate to sports activities content material.

There’s no direct comparability for this stat, however as an indicator, again in 2020, within the days surrounding the final U.S. Election, Twitter was seeing round 760k tweets per day in regards to the ballot. It’s nonetheless a great distance out from the vote nonetheless, so there’s nothing actually indicative right here, however this does recommend that posts in regards to the U.S. election make up nearly 1% of all posts within the app day by day at current.

Anticipate that to rise considerably over the approaching months.

This one is especially stunning. Based mostly on this, that may imply that X is at the moment internet hosting round 560k Areas periods every week, and 80k Areas chats per day within the app.

Which aligns with this current submit from X CEO Linda Yaccarino:

That looks like rather a lot, however then once more, with 250 million each day lively customers, it’s not loopy. It simply looks like X needs to be doing extra to spotlight Areas in actual time, with the intention to capitalize on that exercise.

Clearly, a number of engagement is occurring in Areas chats, and it’d be fascinating to get extra perception into what, precisely, these chats are about, and the way many individuals are literally tuning in.

As famous, it’s troublesome to get a great sense of X exercise as a result of the numbers offered are by no means clear, nor definitive, whereas X has additionally shared some knowledge factors that contradict others, whereas additionally seemingly seeking to mislead with sure, cherry-picked figures.

However it’s fascinating to attempt to break down what’s really occurring, with the intention to higher perceive the place Elon’s X undertaking is definitely positioned.

And regardless of every part, X does seem like seeing strong ranges of exercise, even when it’s not in a position to capitalize on such with respective advert spend at this stage.

But when the viewers is there, advertisers will preserve it in consideration. And it does nonetheless have alternative to reverse newer tendencies in opposition to the app.