Social Media

# Twitter is Engaged on a New Podcast Tab to Facilitate Discovery and Engagement

Twitter is Engaged on a New Podcast Tab to Facilitate Discovery and Engagement

Twitter appears to be like set to make podcasts a a lot larger focus within the app, with a brand new take a look at underway that would offer a devoted tab for podcasts, reachable through each within the aspect and decrease perform bars of the app.

Twitter podcast tab

As you may see in this screenshot, posted by app researcher Alessando Paluzzi, Twitter is testing a brand new podcasts part within the sidebar.

App researching OG Jane Manchun Wong additionally discovered this instance of an much more vital experiment – a podcasts button within the decrease navigation panel.

Twitter podcasts

That implies that Twitter is about to make a giant leap into podcast discovery, which is able to doubtless allow podcasters to create direct hyperlinks to their podcasts within the app, much like how they’re now capable of create lively hyperlinks to their newsletters, enabled by Twitter’s acquisition of Revue final 12 months.

For podcasts, Twitter additionally acquired pod discovery app Breaker final 12 months, which, on the time, gave the impression to be meant to enhance the invention of Areas particularly, with the Breaker group noting that they might be included into the Areas improvement group.

Breaker app

Possibly, Twitter truly has larger plans in thoughts for a extra particular integration of Breaker’s podcast listening capability, whereas it might additionally tie that into Areas, with recorded Areas then added as podcasts to hearken to within the new tab.

It’s laborious to say whether or not social audio will likely be a permanent, invaluable pattern for Twitter to lean into, with the recognition of Clubhouse dying down after its preliminary surge late final 12 months. However then once more, Clubhouse remains to be rising in some areas, and possibly, by enabling extra discovery, Twitter will be capable to faucet into those self same traits, and make Areas a extra vital consideration to extra customers.

The addition may even doubtless tie into Twitter’s rising creator push, in offering one other method for creators to construct viewers round their content material within the app. Podcasts, for the time being, are a predominantly passive expertise, with the listener tuning in, then transferring on, however a part of the idea of Breaker was to additionally add in social components, like episode feedback and Likes, which might assist to construct engagement and group, and enhance podcast discovery within the app.

If Twitter can get it proper, it might certainly be a terrific addition, particularly if you additionally take into account that podcast listenership has elevated considerably in recent times.

In keeping with Edison’s most up-to-date ‘Infinite Dial’ report, 41% of American adults now hearken to at the least one podcast every month, up from 32% in 2019, whereas the whole US podcast viewers is predicted to rise to 164 million per thirty days by 2021, up from 120 million final 12 months.

There’s loads of potential there, and it’s an space that different social networks are usually not seeking to capitalize on instantly.

Possibly, that presents distinctive alternative for Twitter, and one other potential pathway to progress for the app.

We requested Twitter concerning the take a look at, and it offered this response:

“We’re at all times exploring new methods to assist folks interact within the dialog on Twitter, however don’t have any additional particulars to share presently.

Not a lot to go on as but, however it does look to be coming quickly.

Andrew Hutchinson
Content material and Social Media Supervisor


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