Subsequent time you go to embed an X submit, you might discover a brand new step:

Now, X will allow you to decide on whether or not you wish to embed the video component in isolation, or the entire submit, as regular.

And in the event you do select to embed simply the video (or GIF), it’ll appear to be this:

Which could possibly be a useful option to current X-originated video on third-party web sites, and add context to, say, your weblog submit, with out the muddle of the complete X framing.

Nevertheless it may additionally scale back model publicity for X, which is probably going why Twitter didn’t allow this earlier than, although it did as soon as present an “embedded video widget” which primarily served the identical function.

Twitter step by step appeared to section that out because the platform advanced, and there’s no particular motive that I can discover as to why it eliminated it as an choice. However both manner, now, it’s again, so you’ve gotten extra choices for utilizing X-originated content material, and placing extra give attention to video parts particularly.

Although I don’t know why they didn’t additionally take the chance to take away the ‘Tweet’ reference. Because the re-brand to X, the platform appears to have gone to little effort to weed out all of the tweet and chicken terminology, however then once more, with 80% fewer workers, that’s in all probability comprehensible as nicely.