Social Media

# Twitter Makes its Pitch to Advertisers Forward of Tremendous Bowl LVII

Twitter Makes its Pitch to Advertisers Forward of Tremendous Bowl LVII

Tremendous Bowl LVII is quick approaching, and Twitter has made its pitch for manufacturers to make use of its advert choices to achieve energetic and engaged audiences throughout the sport.

First off, Twitter notes that whereas the current World Cup noticed document ranges of tweet dialogue, the Tremendous Bowl typically outperforms it, underlining the potential curiosity on this yr’s occasion.

Twitter Super Bowl 2023

Certainly, Twitter additionally notes that the NFL has seen a surge in curiosity in tweets this yr.

Twitter Super Bowl 2023

That factors to the Tremendous Bowl being a giant focus, which may current important alternatives for model tie-ins and promotions aligned with the theme.

With the intention to hook into this, Twitter has advised 5 ways in which manufacturers can become involved within the surrounding dialogue:

  • Be conversational – Twitter says that manufacturers ought to look to have interaction with followers round in-game occasions, to be able to spark dialog and response
  • Get inventive, get subversive – Tying in inventive approaches to real-time occasions can even assist to boost engagement – like energetic polls round what’s occurring within the sport tied again to your model message
  • Video, video, video – Video stays the highest performing content material kind, and whereas not all manufacturers can afford a TV spot throughout the sport, you may nonetheless get into the encompassing dialog by Twitter video
  • Activate full funnel – By using all of Twitter’s out there promotion instruments, together with natural and paid approaches, you may maximize the attain and influence of your campaigns
  • Capitalize on viral sport moments – Lastly, many manufacturers have seen success in years previous by leaping onto key trending moments throughout the sport. This received’t at all times work, however it’s one other eat to higher align your model with the real-time motion

Some attention-grabbing meals for thought, which may very well be value contemplating in your tweet advertising and marketing course of.


Andrew Hutchinson
Content material and Social Media Supervisor

Supply

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