With the 2025-26 NFL season kicking off in a number of weeks, X has printed a brand new information to NFL engagement within the app, which may assist manufacturers faucet into associated dialogue, and align their campaigns with key NFL moments.
The 13-page information features a vary of knowledge notes and advert tips that could assist in your strategy. You may obtain the complete information for your self right here (with e mail sign-up), however on this submit, we’ll check out a number of the key notes.
First off, X says that the NFL is essentially the most mentioned sport within the app, driving tens of millions of posts, and billions of impressions.
Sport, generally, continues to be essentially the most mentioned subject on X, regardless of Elon’s private push into politics, whereas the app additionally stays a key connector for stay occasions, with many established sports activities communities remaining embedded to the app by way of ordinary behaviors.
So whereas, in additional common phrases, X has arguably misplaced a few of its cultural relevance, it’s nonetheless a key connector for sport, and as such, it stays an necessary consideration for sports-related manufacturers.
Certainly, X says that its sports activities fan attain is exclusive, with lots of them not energetic on different social apps:
Although the information right here is relative. For instance, the chart appears to counsel that solely 16% of X’s sports activities fan viewers can be energetic on Fb, however Fb has greater than 4x extra whole customers than X, so the reverse of this might most likely profit Fb extra considerably.
Besides, X says that NFL followers are extremely engaged within the app, and are actively looking for content material.
That results in extra advertiser alternatives:
Through a spread of NFL-related occasions:
X additionally now has NFL Gameday Portal shows, which make it simpler for followers to interact with NFL content material, whereas it additionally signed a brand new content material partnership with the league again in June.
And clearly, there’s lots of curiosity within the NFL, based mostly on these stats, so if that’s your audience, it may very well be price contemplating these notes to your upcoming promotions.
There’s extra information within the full report, together with viewership stats for the Tremendous Bowl, second-screen engagement, and extra.
You may obtain X’s 2025-26 NFL season information (with e mail sign-up) right here.
Andrew Hutchinson
