” LinkedIn Shares New Insights into the Gen Z Audience on the Platform [Infographic] “ As you’ve no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon be the largest generation of consumers around the world. Which, of course, makes sense. …

” Clubhouse Adds New Topic Options to Help Users Find Relevant Rooms, Expands Language Support “ Discovery is key to maximizing audio social take-up, and both Clubhouse and Twitter Spaces have faced various challenges in highlighting the most relevant broadcasts to users in real-time, which has limited the capacity of …

” Meta’s Crytpo Project Loses Top Executive, the Latest Blow for the Company’s Digital Payments Push “ Meta’s troubled cryptocurrency project has been dealt yet another blow, with top executive David Marcus, formerly of PayPal, announcing that he will be leaving the company at the end of the year. As …

” YouTube’s Testing a New ‘Search Insights’ Tool to Help Guide Your Content Efforts “ YouTube’s working on a new insights feature for YouTube Studio which will provide information on what people are searching for in the app, both in relation to your channel and content specifically, and for more …

” YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics “ This could come in handy – YouTube has today added a new option in YouTube Studio which enables users to re-use details from previous uploads for new uploads within the posting process on …

” Reddit Launches Enhanced Video Tools, Announces Shutdown of Dubsmash “ Reddit has announced that it will shut down the separate Dubsmash app, which it acquired last December, as it looks to merge the creative functionalities of Dubsmash into Reddit itself, and lean further into video engagement. Dubsmash, which will …

” Instagram Launches Live Test of Longer Videos in Stories “ After it was spotted in testing last month, Instagram has now officially launched a live test of 60-second videos in Stories, which will mean that longer video clips will no longer be split into 15-second segments, and played across …

” Twitter Will Now Let Birdwatch Contributors Use Aliases in Their Reports “ Twitter has added a new option to its ‘Birdwatch’ crowd-sourced misinformation detection program, with Birdwatch contributors now able to issue reports under an alias, via Twitter’s randomly-generated, bird-related identities. Birdwatch enables Twitter users who are part of …

” Facebook Eases Social Issues Ads Policy to Allow Product-Focused Ads to Run Without a Disclaimer “ Facebook has announced an update to its social issues ad policy that will essentially reduce the stringency of its social issues qualifiers, ensuring more ads can run without the ‘paid for by’ disclaimer …

” New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples “ How many hashtags should you add to your Instagram posts to maximize engagement? The advice varies – previous studies have shown fewer is better, while Instagram itself says that you should look to …