As you may see on this instance, along with X’s three current reply management choices, which it first added again in 2021, X is now additionally including “Verified accounts” as an engagement management choice, so you may prohibit your responses to solely those that pay to make use of the app.

Which might be not overly useful, particularly when additionally you contemplate that fewer than 0.5% of X customers are signed as much as its Premium bundle. However for individuals who solely need Elon Musk’s followers to have the ability to interact with them within the app, it may very well be good, I suppose, in guaranteeing that you simply solely hear from like-minded customers in response to your posts.

However it’s a little bit of a distinct segment addition, actually.

As X lately clarified, solely 20% of its customers ever submit something in any respect, and primarily based on these posts, the overwhelming majority of X engagement truly comes through replies, re-posts, and quotes. So limiting your replies to solely a fraction of X customers appears considerably counterintuitive, whereas these collaborating in X’s new creator advert income share program solely receives a commission primarily based on advertisements which can be proven inside their submit replies.

Granted, the one replies which can be monetizable on this context are these proven to verified customers. However nonetheless, you’d assume that extra replies would spark much more responses, and assist to get your content material seen by extra verified and non-verified customers alike.

Primarily, most customers would wish to maximize the variety of responses that they get, and as such, proscribing their replies to lower than 1% of X’s general viewers is probably going not overly interesting to most individuals.

However perhaps there’s a case for it, and as X continues to try to push individuals in direction of paying to make use of the app, it may very well be a part of the platform’s broader imaginative and prescient to incentivize X Premium (previously “Twitter Blue”) take-up, by making it much less fascinating/precious/useable for non-subscribers.

Which, as we’ve famous, is steadily establishing a category system inside the “international city sq.”, the place the one opinions that depend are people who come from individuals who can afford to talk.

Actually, it’s counter-intuitive general, in a spread of the way. However Elon and Co. have their minds set on verification being a pathway to broader success, when it comes to ridding the platform of bots, whereas additionally establishing a brand new income pathway.

In that vein, X can also be seeking to launch new tiered pricing packages for X Premium subscriptions, whereas it’s additionally planning to make its coming video name choice an X Premium unique, and including Premium-only polls as properly, inside its rising subscription push.

Will that make extra individuals pay up?

It hasn’t to date, however perhaps, if X can maintain piling on incentives, it’ll finally grow to be a extra precious choice.

I imply, I wouldn’t wager on it, however X actually is.