It appears to be like like X is growing a brand new program to assist amplify a few of the high posts within the app, with a brand new “Bangers” profile launched late final month.

X’s head of product Nikita Bier posted in regards to the new mission final week, asking if anybody had seen any good bangers these days, with a hyperlink to the profile.

What precisely “Bangers” might be, we don’t know as but, however presumably, X will use this profile to showcase the highest posts within the app, as highlighted by engagement and/or X’s personal crew.

That would drive extra publicity for these posts, whereas X may additionally look to make use of this as a part of its creator monetization plan, doubtlessly providing bonus funds for these chosen for the Banger account.

Will that get extra individuals extra inquisitive about X updates?

Properly, it may possibly’t damage.

TikTok basically modified the paradigm on this regard, as a result of it’s much less targeted on who you comply with, and extra pushed by what’s seeing engagement within the app. That implies that somewhat than being restricted to the highest posts in your curated community, TikTok can present everybody the very best posts from throughout the app each day within the For You feed, giving high creators extra publicity, and driving extra utilization.

X additionally has its personal For You algorithmic feed, after all, however you may as well swap to the “Following” feed as your default, which implies that many X customers seemingly aren’t seeing these high posts, which may assist to drive extra engagement.

If X can get extra individuals following the Bangers account, or possibly use this as a method to indicate the highest posts to extra customers, that would assist to drive extra engagement, by offering a central hub of the very best updates.

Or possibly it will likely be the highest X posts of the yr, based mostly on engagement.

Both manner, evidently we’ll discover out quickly, based mostly on the date included within the above submit.