As a part of its continued push to drive in-stream procuring, TikTok’s additionally wants to make sure shopper security and belief, with a view to enhance its standing, and get extra individuals shopping for through TikTok clips.

As a result of proper now, TikTok customers nonetheless appear largely lukewarm on social procuring, preferring as a substitute to purchase merchandise from trusted, devoted commerce platforms.

On this entrance, TikTok has printed its newest TikTok Store Security Report, which outlines the entire numerous actions that it’s taken to guard shoppers, and enhance the in-app procuring expertise.

As defined by TikTok:

“TikTok Store’s imaginative and prescient for a brand new type of procuring tradition is constructed on transparency and group safety. Our up to date Security Report demonstrates our dedication to sharing our ongoing efforts to guard customers whereas preventing fraud, counterfeits, and coverage violations. By documenting our progress and sharing key information publicly, we’re demonstrating our dedication to establishing the platform as a trusted e-commerce vacation spot the place discovery and security go hand in hand.”

Highlighting its evolving efforts on this entrance, TikTok experiences that:

  • Between January and June 2025, 1.4 million vendor registration functions have been declined for not assembly TikTok Store’s requirements
  • Greater than 700k sellers have been eliminated, primarily on account of store closures brought on by shop-level violations.
  • Over 70 million product listings have been rejected in the course of the first half of 2025, with most being on account of counterfeit or unsafe merchandise
  • 200,000 listings of prohibited or restricted merchandise have been taken down after itemizing

TikTok additionally notes that it incorporates a variety of threat prevention measures throughout the TikTok Store sign-up course of, together with “a meticulous verification course of,” and the submission of proof of id and enterprise registration documentation.

“New sellers additionally endure a probation interval, which limits every day orders and product listings till they present they perceive and might adhere to market guidelines.”

By these mixed measures, TikTok’s working to enhance the consumer expertise, and make sure that extra individuals really feel protected in making purchases within the app.

Which, as famous, is a key consideration of TikTok’s expanded procuring push, as a result of Western buyers, in variance to these in Asian markets, nonetheless appear principally untrusting of social media commerce.

Why would that be? Nicely, simply final week, a new report indicated that Meta knowingly generates round $16 billion per yr from rip-off advertisements, which its system permits to run, regardless of it detecting questionable parts inside these promotions.

That leads lots of people falling sufferer to rip-off promotions. Certainly, in response to information from the World Anti-Rip-off Alliance, round 23% of adults globally misplaced cash to scams in 2024, with Fb being the second most cited supply of such exercise (WhatsApp got here in first).

As such, you may see why shoppers may be hesitant to purchase in-stream. The scenario is completely different in China, the place eCommerce has change into the important thing income supply for the native model of TikTok, due to tighter regulatory controls and measures.

However TikTok’s guardian firm ByteDance stays dedicated to following the identical monetization pathway with TikTok, which is why guaranteeing shopper security is a key consideration and focus.

Perhaps, that’ll finally drive extra take-up of its in-stream procuring choices.