Present gen titles to sport top-tier costs

Ubisoft CEO Yves Guillemot has confirmed that the writer is to undertake a $70 USD price ticket for all of its main releases going ahead. The brand new value level, which is quick turning into trade normal, might be relevant to all the writer’s “AAA” titles.

Talking in a latest interview with Axios, Guillemot famous that the worth change was in-line with different publishers within the trade which have additionally determined so as to add an extra $10 to the Really useful Retail Worth (RRP) of their greatest releases, notably for present platforms akin to PS5 and Xbox Collection X. The primary Ubisoft title to launch on the new value would be the current-gen version of Cranium & Bones — scheduled to launch on PS5 and Xbox Collection X in November. Future releases such because the upcoming Murderer’s Creed Mirage are additionally anticipated to undertake the brand new pricing scheme.

Whereas many will understandably groan on the inevitable value hike, Ubisoft is by far the primary writer to take this step, and is in reality one of many few outliers on this specific state of affairs. 2K Video games’ NBA 2K20 was the primary title to launch at $70 again in 2020. Different publishers, akin to Activision, Sony, and Sq. Enix, would observe swimsuit — placing out premium titles akin to Returnal and Closing Fantasy VII Remake Intergrade, even on the historically “cheaper” PC platform. Future blockbuster releases, such because the PS5 version of God of Conflict Ragnarok, are additionally anticipated to retail on the new value level.

Ubisoft Yves Guillemot interview [Axios]