As you’ll be able to see in these instance screens, shared by DogeDesigner, Blue customers are actually in a position so as to add any of their tweets to their Highlights tab, by deciding on the ‘Add/Take away from Highlights’ possibility from the three dots menu on the high proper of the tweet (notice, you’ll additionally see this feature in case you’re not subscribed to Twitter Blue, however deciding on the ‘Add’ possibility will divert you to the sign-up course of).

When you’ve added a tweet, it’ll then be listed in amongst some other Spotlight tweets within the new feed, which is able to solely seem in your profile when you’ve added your first Spotlight.

It might be a great way to current examples of your greatest content material, with the intention to win over potential subscribers, for instance, or simply to showcase your information/humorousness, and so on.

The choice was initially noticed in testing early final month, with chosen customers getting entry in latest weeks. Now, all Twitter Blue subscribers can add a feed of their greatest tweets – which might have some promotional and connective worth, although how a lot profit it’ll really present is tough to say.

Earlier evaluation has proven that the overwhelming majority of Twitter interactions occur in feed, with few customers really tapping by to a different customers’ profile. That being the case, there will not be an enormous quantity of further profit in including this to your profile – however once more, it might be one other method to win over potential followers, and spotlight how intelligent and nice your tweets are.

And for manufacturers, it might additionally act as a product showcase, of types, by highlighting tweets that highlight your merchandise, or perhaps buyer endorsements (by way of Quote tweets), critiques, and so on.

There’s a variety of choices to think about, and in case you are subscribed, it’s possible price making an attempt it out, as an extra factor in your promotions within the app.

It’s unlikely, I might assume, to be a giant engagement driver, but when the choice is there, chances are you’ll as effectively use it.