Are you seeking to make TikTok an even bigger precedence inside your advertising efforts in 2024?

The platform continued to determine itself as a key leisure supplier in 2023, with over a billion customers turning to the app for the newest clips, music discovery, pattern insights, and extra. Which additionally contains merchandise. Certainly, TikTok has now develop into a key search engine for a lot of customers, offering pointers and notes throughout a spread of product classes, which TikTok has tried to lean into with its personal expanded eCommerce listings.

That push hasn’t caught on like TikTok would have hoped, however utilization insights do present that there’s a lot of potential there for the manufacturers that may get TikTok proper.

And if you happen to’re seeking to make TikTok an even bigger focus this yr, listed below are 5 tricks to get you heading in the right direction.

1. Analysis opponents

As with every social platform, competitor analysis is essential, to be able to set up baseline efficiency comparisons to your efforts, whereas additionally familiarizing your self with how others in your area of interest are driving success (or not) within the app.

You already know your opponents, and also you probably have at the least some understanding of the important thing worldwide gamers within the area. It’s price checking in on their TikTok profiles and seeing what kind of numbers they’re seeing, and contemplating the kinds of content material that they publish within the app.

It’s also possible to use TikTok’s Inventive Middle instruments to analysis prime performers based mostly on model class, product, hashtags, and extra.

For those who’re undecided who your opponents are, you too can search by class inside the hashtags aspect, which is able to spotlight the highest trending clips in any given area of interest.

Faucet on “See analytics” and also you’ll have the ability to get a full itemizing of movies on that matter, serving to to information you in direction of the important thing creators and types for every.

2. Analysis top-performing advertisements

It’s also possible to analysis advert efficiency particularly, by way of TikTok’s “High Adverts” itemizing.

Choose your area and product class, and TikTok will present you the top-performing promotions, which you too can filter by promotion kind.

That is vital perception to your planning, as it’ll present you what’s working for different manufacturers in your sector, and what TikTok customers are responding to.

Dig in, be taught what’s getting traction, then apply these learnings to your personal strategy.

3. Analysis hashtags

General, hashtags are usually not as influential as they as soon as have been in driving dialog tendencies. That’s as a result of social platform algorithms have developed, and are in a position to glean context from a spread of submit parts, in order that they don’t want hashtags, as such, to categorize content material in the identical means.

That stated, hashtags can nonetheless be an essential discovery issue, and may help to make sure that your content material is being displayed in related search streams within the app.

As famous above, you should use TikTok’s “Pattern Intelligence” aspect to analysis related hashtags, which you’ll be able to filter by trade. It’s also possible to choose “New to High 100” to drill right down to the newest trending tags in any class.

Faucet by way of on any pattern, and you will get extra in-depth insights into its reputation and efficiency.

You may develop this pattern line out to the earlier three years, so you’ll be able to see how every tag is performing over time, whereas you too can see demographic insights, associated tags, prime creators, and extra.

Lastly, you too can entry the top-performing movies in every class, offering a extra particular view of what’s resonating in every sector.

4. Familiarize your self with related influencers

Given the leisure focus of TikTok (TikTok has repeatedly described itself as an leisure app, not a social platform), you could create participating, resonant movies to maximise your efficiency within the app.

Which isn’t at all times really easy, which is why many manufacturers work with established creators to maximise their attain.

You don’t essentially must go that route, however it’s, as a minimum, price familiarizing your self with the highest creators in your sector to know what’s working, what they’re specializing in at any given time, and the way they’re connecting with their viewers.

As famous above, you should use TikTok’s trending hashtag itemizing for this, which additionally contains a component that highlights the highest creators that use that tag.

It’s also possible to search TikTok’s Creator Market for related influencers based mostly on key phrases, trade, and so forth.

You could discover worthwhile creators to work with who may help to amplify your content material, however as a minimum, you’ll get a greater understanding of what’s working, and how one can apply that inside your strategy.

5. Check out TikTok’s AI advert instruments

Like all social platforms, TikTok’s additionally experimenting with generative and conversational AI, in various varieties, which may help to information you in the best path, and enhance your content material strategy.

TikTok now has a brand new “Inventive Assistant” in its Inventive Middle, which is a chatbot that may assist to information your TikTok advertising efforts.

Utilizing this, you will discover related hyperlinks and instruments to assist, whereas you too can ask it to present you concepts, based mostly on tendencies, for content material that’ll resonate in your area of interest.

TikTok’s additionally acquired an AI script generator, which may help you provide you with extra compelling clips, whereas it’s additionally added new AI creation parts to its video enhancing platform CapCut, which may help to refine your content material.   

TikTok’s guardian firm ByteDance is making a giant push on AI, and given its measurement and assets, you’re more likely to see much more AI coming to TikTok’s artistic instruments over the approaching months. Which might present extra alternative to place collectively standout clips, whereas TikTok’s additionally seeking to department into new market alternatives, like meals ordering in-app, and extra direct promotions in-stream.

Actually, TikTok needs extra individuals to spend extra money on TikTok direct, which has been the important thing income driver for the Chinese language model of the app, however that continues to be a problem in Western markets. However it might nonetheless catch on, and if TikTok can crack the code, it might develop into a much more essential consideration for a lot of manufacturers, in a short time.

Although there’s additionally the lingering danger that the app could possibly be banned fully within the U.S. That is still a priority, however based mostly on what we’ve seen to this point, the U.S. Authorities is just not overly eager to maneuver to that subsequent stage, except it has to.

So if geopolitical relations bitter, then sure, TikTok could possibly be a casualty, which it’s best to bear in mind when constructing extra reliance on the app. However there are alternatives there, and if you will get it proper, it might drive vital curiosity in your model, whereas most of the approaches that you simply be taught on TikTok may also be utilized to Reels, Shorts, and extra.

Lots of customers are spending a whole lot of time within the app. And if that’s your goal market, that’s additionally the place you could be.