As per Twitter:

“March Insanity is an interactive expertise on Twitter. Customers dwell Tweet because the motion takes place, with roughly 80% of #MarchMadness Tweets taking place throughout gameplay in 2022. We suggest a mixture of deliberate and dwell content material on your marketing campaign, to maintain content material recent and reveal to followers that you just’re invested and alongside for the experience.”

And this yr’s occasion is more likely to be a serious concentrate on Twitter as soon as once more, with video views on faculty basketball-related tweets up 41% year-over-year.

As it’s on all platforms, video is among the best-performing content material sorts, and it is sensible to align your March Insanity outreach with this pattern to maximise resonance and attain.

Twitter has additionally offered this chart which appears to be like at March Insanity engagement, and when the dialog peaks at totally different occasions all through the occasion.

That may very well be a useful information on your tie-in campaigns, serving to to match your themed efforts with probably the most partaking spikes.

Twitter additionally notes that language is vital in March Insanity converstion:

“We’ve noticed trending key phrases associated to historical past and drama (upset, cinderella, buzzer-beater, historic) spike within the #MarchMadness dialog. This is a chance for copywriters to evolve marketing campaign language to mirror how actual followers are speaking concerning the event and the groups they’re supporting.”

One other potential consideration on your strategy.

March Insanity is a big occasion, with thousands and thousands of individuals tuning in, and tweeting by means of all of the highs and lows of the event.

That would current a variety of priceless alternatives, and these pointers may assist to make sure that you don’t miss out on assembly faculty basketball followers, and informal observers, on the key moments.

You may learn extra of Twitter’s March Insanity insights right here.