As defined by Twitter:

“Twitter is a video powerhouse with over 3.5 billion video views on Twitter every day. [And] with improvements just like the immersive video viewer, which lets individuals eat much more video on Twitter, time spent on video on Twitter is on the rise: video accounts for 72% of all consumer classes globally with a +19% YoY development in video consumer energetic minutes.” 

For Australian customers particularly, Twitter says that nearly half of its customers in AUS say that the platform is one among their main sources of on-line video.

And perhaps a very powerful observe:

“Eight out of ten of Australian customers say their Twitter utilization surges whereas having fun with their favourite TV reveals”

Twitter has lengthy been a essential second-screen companion, which may present vital alternative to align your attain with high-rating TV packages.

To supply extra perception, Twitter has collected its Australian video consumption analysis into the under infographic show, protecting all the important thing findings from the evaluation.

And whereas it’s AUS-specific, there’s possible some useful pointers for all entrepreneurs to contemplate right here.

You’ll be able to learn extra Twitter video insights and suggestions right here.