Pinterest has shared some new information on wedding-related searches within the app, and the important thing wedding ceremony tendencies which are gaining traction amongst Pinterest customers.

And weddings are a giant focus within the app. Pinterest says that greater than 10 billion wedding ceremony concepts had been saved by pinners in 2023 alone, whereas many wedding ceremony planners additionally depend on the platform to map out concepts

So what are the important thing nuptial tendencies?

First off, Pinterest says that low-key weddings are on the rise:

“Pinners appear to be turning away from over-the-top, costly weddings and as a substitute placing extra emphasis on high quality time with family members and visitor experiences. Trending venues present that they’re planning intimate weddings in cozy environments that join with nature.”

I imply, given the broader financial situations, that’s in all probability not a shock, however it could assist in your pitches round wedding ceremony themes.

Pinterest says that matters like “fairy backyard wedding ceremony costume” have seen a 155% enhance in search curiosity, whereas “forest fairy wedding ceremony costume” has additionally seen a giant bounce in curiosity (+690%)

Different search phrases reinforcing this pattern are “small yard wedding ceremony reception” (+300%), “civil ceremony” (+210%), “small forest wedding ceremony” (+170%) and “Rural wedding ceremony” (+230%).

Pinterest additionally says that searches for classic weddings are on the rise.

“It appears some {couples} are drawn to the allure and romance of bygone eras, in addition to the traditional and refined aesthetic they convey. Some might even select to make use of household heirlooms like classic rings so as to add sentimental worth.”

Searches underlining this pattern embody “70s wedding ceremony costume classic” (+420%), “Victorian wedding ceremony costume classic (+170%), and “Classic lace wedding ceremony costume” (+200%).

Pinterest additional notes that Gen Z are choosing extra colourful wedding ceremony celebrations, whereas “goth glamor” has additionally been a pattern of notice within the app.

That is useful perception for wedding-related companies, whereas the info additionally underlines the function that Pinterest performs for a lot of customers in serving to them plan out seems to be and themes for various occasions.

That might relate to what you are promoting, and it might be value taking part in round with Pinterest Tendencies to see what’s gaining traction, and assessing whether or not it’s value what you are promoting placing extra concentrate on the app.

Pinterest presently serves 498 million month-to-month lively customers, with the overwhelming majority of them coming to the platform with buying intent.

May very well be value a glance.

You may take a look at Pinterest’s wedding ceremony tendencies report right here.