Not due to some sentimental attachment to what the platform was, or frustration at what Elon Musk could or could not do to interrupt it (which he might effectively be very near doing).

No, it’s laborious to jot down about Twitter as a result of as quickly as you write that they’ve modified one thing, they alter it again, or add one thing new, or Elon sends a tweet to ‘kill it’ earlier than it even goes anyplace.

Simply this week, for instance:

• Twitter added a brand new grey checkmark for ‘Official’ accounts, that will be displayed together with the blue verification tick for chosen profiles. Twitter introduced it, then Elon mentioned that they’d cancel it, then Twitter mentioned that it might go forward. Then, just a few hours later, Twitter formally buried it, a minimum of in the intervening time.
• Twitter launched its new $8 Twitter Blue with verification program in some areas – although just for accounts created earlier than November ninth. The deadline is designed to cease customers from registering newly created accounts designed purely to impersonate notable customers, however that didn’t cease many customers from doing precisely that on the primary day of the launch.  
• Twitter despatched out an e mail to the holders of dormant Twitter accounts letting them know that they might lose their handles in the event that they didn’t log in by December eleventh. Then Twitter introduced that it might be revising that method with a purpose to set up a system for memorializing accounts.
• Twitter mentioned that presently verified profiles would want to additionally pay for Twitter’s new $8 blue package deal to maintain their blue tick. Then they wouldn’t, then they would, now they are going to, although with some exceptions.
• As I used to be scripting this publish, two extra senior execs reportedly left the corporate, the 2 that moderated a gathering this week between Elon and high advert companions, to guarantee them that every thing’s fantastic. 

As you may think about, it’s troublesome to offer an correct account of what’s occurring when it adjustments as quickly as you’ve hit publish – which, actually, is fairly emblematic of the Musk takeover on the app to date. Quick-paced chaos, which appears to be hurtling inevitably in direction of a crash of some kind.

Or perhaps Musk is simply too visionary for anybody else to see it.

Both method, Elon’s actually bringing consideration to the app, and with utilization numbers rising, that might be good. Perhaps.

However then once more…

Musk’s $8 verification plan is now slowly being rolled out, and that’s led to a raft of imposter accounts sporting shiny new verified checkmarks, sparking various levels of confusion.

• A pretend LeBron James account declared that the NBA star was in search of a commerce away from the LA Lakers, which gained large traction earlier than Twitter eliminated it.
• A pretend Nintendo account displayed a picture of Mario flipping the hen
• False accounts below the names of George W. Bush and Tony Blair made jokes in regards to the Iraq warfare
• Faux online game firm accounts introduced video games that aren’t in improvement

As you may see on this instance, many of those accounts, at a primary look, look legit, with the blue checkmark, which customers have come to acknowledge as an indication of belief within the app, giving them a level of authority.

Twitter says that it’s ‘aggressively’ eradicating these imposter profiles (clicking tougher on the delete button), however with half of its employees gone, this nonetheless looks like a big vector for misinformation. And one that might have been 100% prevented – however that’s not, for higher or worse, how Elon operates.

As Elon himself has mentioned:

These ‘dumb issues’ might additionally prolong to violating its FTC necessities, with studies that the corporate’s data safety chief, chief privateness officer, and chief compliance officer all resigned from the app final night time.

The resignations reportedly took place on account of Elon’s rising willingness to push the boundaries of the regulation on what they’ll get away with, when it comes to reporting necessities and disclosures.

As reported by The Verge, one Twitter staffer wrote:

“Elon has proven that his solely precedence with Twitter customers is methods to monetize them. I don’t imagine he cares in regards to the human rights activists. the dissidents, our customers in un-monetizable areas, and all the opposite customers who’ve made Twitter the worldwide city sq. you have got all spent so lengthy constructing, and all of us love.”

That might put Twitter on more and more shaky floor, and given the examples of impersonation we’ve already seen from Musk’s $8 verification plan, it’s very possible that this may result in much more rip-off exercise and fraud within the app.

However in step with the above assertion, Musk sees the danger to Twitter as minimal:

So regardless of this being a danger to customers, who could effectively get duped by such scams, Musk’s concern right here is that Twitter will nonetheless get the cash – although as one person who exploited the brand new blue checkmark choice identified, if an account is canceled inside a month, some bank card suppliers will refund such prices anyway, decreasing the monetary danger that Musk believes will act as a deterrent.

There’s additionally this:

Musk’s half-baked verification-for-a-fee program – which isn’t truly verifying something – is already inflicting confusion, and basically empowering among the worst parts within the app.

And as famous by Katie Notopoulos of BuzzFeed Information, his imaginative and prescient of this new verification scheme creating a greater system for eradicating hate speech, as a result of individuals are much less more likely to danger their account once they’re paying $8 per 30 days for it, received’t work both.

However Elon’s going to attempt, he’s going to push forward with ‘dumb issues’, and fail rather a lot alongside the best way. Which he has the fitting to do, given he paid $44 billion for the app.

However the concern inside that’s the customers who’ll get damage alongside the best way, as Musk dangers their security for his personal achieve.

And now, with nearly all of Twitter’s former high leaders gone, the problem of reforming the app into one thing new appears to have risen considerably.