As defined by Instagram:

“Music is a large a part of expression on Instagram, and we’re excited to offer the flexibility so as to add music to Feed picture posts, like you possibly can with Reels and Tales. Regardless of which format works greatest to inform your story, now you can add a soundtrack to your favourite picture moments to carry them to life.”

As you possibly can see within the above picture, you’ll now see a brand new ‘Add Music’ possibility within the submit composer stream, the place you possibly can seek for a observe so as to add to your picture submit. You may select a phase of between 5 and 90 seconds of the tune to make use of, offering further context and/or atmospheric parts to your submit.

Which appears a bit of… pointless, perhaps?

I imply, I get it, TikTok has seen enormous success by integrating music, which is a key component in pattern engagement, whereas it’ll additionally present extra artistic choices to your IG posts.

However, like, it’s a nonetheless picture. Does it want a soundtrack? Will that improve your submit?

I think about that there will likely be some artistic and fascinating use instances, it simply looks like a smaller consideration amid the assorted different Instagram posting processes and instruments which might be in improvement. However as Instagram notes, it already has music tracks for Reels and Tales, so including the identical for picture posts is probably going not an enormous developmental leap.

Although for model use, it’s going to be restricted. Simply as you’re restricted with the music that you need to use in Reels and Tales, manufacturers will solely be capable to use licensed tracks from Meta’s Sound Assortment for his or her picture audio accompaniments.  

Which could not be so dangerous, and once more, there might be methods to make use of these sounds to create extra participating posts, that align with evolving utilization behaviors (i.e. sound on).

Instagram has added a spread of music choices over the previous 12 months, together with music sharing in your DMs and music-based AR results. It’s additionally experimenting with songs on person profiles – identical to MySpace – however there’s no official phrase on this as but.

Once more, music is a key component of the TikTok expertise, and as such, it’s little shock to see Instagram growing extra music parts.

May very well be price making an attempt out along with your subsequent submit.