The spooky season hype is rising, and with that, many manufacturers may even be trying to get in on the motion, by creating themed promotions that intention to hyperlink into the Halloween pattern, and drive extra purchasing exercise.

To assist with this, TikTok has printed a brand new overview of Halloween advertising and marketing insights and suggestions, to assist get your in-app activations heading in the right direction.

You possibly can obtain TikTok’s full Halloween information right here (with e mail sign-up), however on this publish, we’ll check out among the highlights.

First off, TikTok offers an outline of Halloween engagement, and the way TikTok has helped some SMBs drive extra exercise throughout spooky season.

The notes on the affect of TikTok on Halloween tendencies is critical, although probably not a shock, given the recognition of the app. If you happen to’re trying to get a really feel for what’s trending this season, TikTok can be a very good place to start out, although as you possibly can in all probability guess, Barbie-themed costumes will possible be dominant.

TikTok’s additionally shared some tips about the best way to get began together with your Halloween campaigns, that are largely centered on working with creators and galvanizing UGC.

Which is a key development focus for TikTok, with the extra interactive focus of the app serving to to drive extra participatory tendencies. As such, enabling your viewers to participate in the identical is usually a key driver of in-app advertising and marketing success.

Tiktok’s additionally shared an inventory of the highest Halloween hashtags within the app:

#halloween

#happyhalloween

#spookyseason

#halloweenlook

#halloweencostume

#halloweenmakeup

#halloweendecor

#trickortreat

#halloweenseason

It’s a easy, however useful overview of among the key Halloween pattern notes and pointers, which might assist to information your Halloween advertising and marketing efforts.

You possibly can obtain TikTok’s 2023 Halloween Advertising and marketing Playbook right here.