Tentpole occasions, just like the Tremendous Bowl, present main alternative for branded content material tie-ins, and people that may get it proper can drive vital branding and engagement advantages, as we’ve seen repeatedly with Tremendous Bowl advert campaigns.

And now, with its rising viewers, TikTok can be serving to to drive response, with the newest stats exhibiting main engagement boosts round large occasions, and related advert recall will increase when TikTok campaigns are tied into TV promotions.

There are some fascinating concerns right here – check out the insights beneath, or try the total overview on the TikTok Advertising weblog.