As defined by TikTok:

“By listening to the TikTok group, we meet customers the place they need to be met, and it is not within the funnel. Quite, it’s an infinite loop with no begin or finish level, and it empowers manufacturers to determine extra significant relationships with shoppers that lead to communities of brand name loyalists, repeat purchases, and larger spending.”

Digging into this, TikTok commissioned Materials to conduct a brand new examine of TikTok customers, and get their insights into buying and promoting by way of TikTok clips.

Amongst their key findings:

• 49% of TikTok customers say that the app is an efficient place to find one thing new
• 44% uncover merchandise from movies posted by manufacturers
• 1 in 4 respondents have tagged a model in a submit

Some attention-grabbing notes – you possibly can learn a full overview of the Materials/TikTok model examine right here, or take a look at the infographic overview beneath.